For those of you that know Peter F. Drucker’s history, you know he’s had an opinion or a prediction about nearly every aspect of doing business. His collection of essays–compiled meaningfully in Managing in a Time of Great Change–is no exception. For myself, I took most heed to his notes on management in a knowledge society, his advice about personal brand, and his insight on emergent business structures.
The Financial Understanding of an Agency
I manage at an agency where every ounce of business we get is entirely dependent on the individuals doing the work. Creative agencies are the epitomy of the knowledge industry; we have nothing to distribute or stockpile and our entire product is in the transfer of expertise from our employees to our clients. (more…)