Seth suggests in this post that new marketers need to be smarter than the current crop because online media requires “too much measurement, patience, creativity, technical knowledge, flexibility, speed and authenticity.”
I disagree. The best marketers have always been smart. In other words it’s not a lack of brain cells that hamstrings the current breed, it’s [...]
Typical in my line of work is a scenario where we launch a large interactive project followed by months of ongoing upgrades, bugfixes and new features. We call these “maintenance” contracts, though no one really likes the word. A contract might include a bucket of 10-20 hours a month to be used as requests come [...]
For those of you that know Peter F. Drucker’s history, you know he’s had an opinion or a prediction about nearly every aspect of doing business. His collection of essays–compiled meaningfully in Managing in a Time of Great Change–is no exception. For myself, I took most heed to his notes on management in [...]
Several great programmers I know have recently made the switch from full-time employee to full-time contractor… and I understand why. Clients and corporate structure can be a real drag. You have to deal with politics and personalities all while trying to actually get some work done. What I don’t know is whether [...]
